Marketing is an extremely broad topic and is often one of the first items on the chopping block for associations managing tight budgets and time constraints. Regardless of whether your organization has a dedicated marketing team or the function is absorbed by another role (or not managed by anyone at all... *gasp*), every person at the organization has a role to play in impacting the organization’s marketing efforts. This presentation will explore several areas of marketing common to all associations and present questions to consider and resources for impacting positive change for your organization. As a result of this presentation, participants will:
About Our Speaker: Tim Hindes, Principal + CEO, TrailBlaze Creative
Tim has presented regionally and nationally on topics surrounding social media, marketing, and branding, and has worked with some of the country’s top brands throughout his career. As a strategist, he applies qualitative and quantitative data to develop recommendations, action plans, and comprehensive blueprints, focusing on impact and investment. As a creative, Tim builds the tools for implementation, incorporating methodic principles of design and psychology.
With a career spanning sales, marketing, strategy, nonprofit administration, communications, and entrepreneurship, Tim has a complete perspective on economic development through a marketing and communications lens. As the former Director of Marketing for the Pittsburgh Technology Council, he provided the foresight and direction to enhance the electronic marketing efforts of the PTC, while creating the organization’s social media campaigns and strategy from scratch.
