Marketing to Millennials
Being the cool school on social media is a lot of work. If your Twitter account rocks the “dad-singing-rap-lyrics” vibe and you find yourself using phrases like “RETWEET and spread the word,” say no more. This workshop is a crash course in creating social media content millennials actually care about. You’ll learn tips, tricks and practices that you can implement right way – not just high-level theory. Join Felicia McKinney, Social Media Manager at Point Park University, for Snaps, Apps, & Fetty Waps.
Presenter
Felicia McKinney
Manager of Social Media
Point Park University
Felicia McKinney is a creative, high-energy social media professional with a proven record of engaging millennials. As social media manager at Point Park University, she excels in content creation. Felicia has increased Point Park’s Snapchat story views by 84%, Instagram followers by 51%, and Twitter followers by 25% in one year. She also won a Gold Education Digital Marketing Award for Point Park’s Instagram account in 2016. With a background in student development, Felicia constantly evaluates the impact of Point Park’s social channels on the student experience, as well as the institutions recruitment goals.
Meeting location:
Allegheny County Medical Society
713 Ridge Avenue
Pittsburgh, PA 15212
