Pittsburgh Society of 
Association Executives

Mastering the Media Megaphone

  • February 05, 2016
  • 11:00 AM - 2:00 PM
  • DoubleTree by Hilton - Greentree; 500 Mansfield Avenue; Pittsburgh, PA 15205

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Mastering the Media Megaphone

As an association executive, you know the value your organization brings to members and the community it serves. In this engaging presentation, learn how the media can be your megaphone to share your great, untold story with everyone who needs to see, hear or experience it.

Take Aways ~

It’s not so much what YOU say about your association that matters – it’s what OTHERS say.

Journalists need great stories. Your association has one! Learn how to share your great untold story through the media megaphone to deliver great results for members and your organization.

Paul Furiga is chief storyteller and CEO of WordWrite Communications.

Paul’s passion for storytelling inspired him to form WordWrite. He is writing a book on the importance of storytelling in business, Why Your Story Trumps Your Brand. The book builds on WordWrite’s storytelling process, StoryCrafting℠.

Before founding WordWrite, Paul was a vice president at Ketchum Public Relations, where he served clients including Bridgestone/Firestone, Delta Air Lines and Rutgers University.

He spent two decades as a journalist, covering Congress, the White House and four presidential nominating conventions. He was also editor of the Pittsburgh Business Times, senior editor of OhioWeek magazine and a reporter for The Cincinnati Enquirer.

As a Congressional Fellow, he was legislative aide to U.S. Sen. Paul Simon of Illinois and later issues director for Sen. Simon’s 1988 presidential campaign.

The Pittsburgh chapter of the Public Relations Society of America has honored Paul with its Renaissance Hall of Fame Award. WordWrite has also received numerous awards, for media relations, social media, speechwriting and organizational identity.

Paul is a Miami University of Ohio graduate and an Accredited Business Communicator through IABC.


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