Examples abound of once-dominant organizations that succumbed to competitors and start-ups because they failed to adjust their business model when such a shift amid rapid change could have made all the difference. And while many associations still have a strong member base, the reality is, what got them to where they are today may not be enough to achieve their mission in the future.
During this session, Sheri Jacobs will share ideas based on real-world examples for creating an organization that is more responsive, nimble, and open to the dynamic nature of its operating environments. Drawing from research, interviews with association thought leaders and dozens of case studies on organizations who have successfully altered their organization’s business model, Sheri will provide a practical, relevant session with tips on how to create a more nimble organization. Attendees will be recharged, reenergized and come away with thought-provoking ways in which to keep their organizations relevant in our fast-changing society. During the session, you will learn how to:
Our speaker, Sheri Jacobs, FASAE, CAE, is president and CEO of Avenue M Group and author of Pivot Point: Reshaping Your Business When it Matters Most. All attendees will receive a copy of her book. Sheri will present the session virtually from her Highland Park, IL office.
